Selected work

From ideation to implementation

From ideation to implementation

A few of the strategies and campaigns I’ve been part of — from gut-health drinks to sushi and Kefir

A few of the strategies and campaigns I’ve been part of — from gut-health drinks to sushi and Kefir

Bio-tiful Gut Health campaign feature

FMCG · Health & wellness

Biotiful Gut Health —

Gut Health Made Tasty

Managed the overall integrated campaign — TV, OOH, PR, digital, influencers and content — engineering every moving part to keep delivery on time. Coordinated agencies and internal stakeholders to keep sign-off clear and on schedule, supporting Bio-tiful’s biggest above-the-line campaign to date: a £1m+ national TV push across ITV, Channel 4 and Sky.

The Grocer feature

Instagram

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YO! Sushi rebrand campaign

Hospitality · Casual dining

YO! Sushi - Rebrand

Supporting brand and digital strategy through a major rebrand moment for one of the UK’s best-known sushi restaurant groups.

Supporting brand and digital strategy through a major rebrand moment for one of the UK’s best-known sushi restaurant groups.

Rebrand story

Instagram

Hospitality · Casual dining

YO! Sushi — Digital & Content Strategy

Transformed YO!’s content output — bringing crave appeal to consumers through integrated touch points, both online and offline.

Instagram

FMCG · Health & wellness

Biotiful Gut Health — Influencer & Digital Marketing

Digital, content and influencer strategy — driving reach, consumer trust and conversion by activating content across varying touchpoints.

Instagram

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Perspective

Why do brands need fractional consultants right now?

Marketing consulting is shifting fast — toward AI-assisted decision-making, budgets tied to measurable outcomes, and channels that all have to talk to each other. Here's how that shows up in the way I work

01

1-hour marketing strategy call - find out more

A focused hour to understand your next steps.

02

The 360 Campaign: Reaching Multi-Device Customers

Gone are the days where your customers consume through one device

03

AI-Informed, Not AI-Replaced

Using AI in my day-to-day doesn't replace my skill

CONTACT

Let’s make it matter.

A good starting point is a conversation.

hello@beckytunstallmarketing.com →

Send an enquiry

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